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Protect Your SEO Investment: Own Your Domain
True Story: A Cautionary Tale of Domain Ownership Do you know who owns your business’s domain name? A client of mine was a local chiropractic center. They had a reasonably acceptable website, but it...
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What is Local Search? Why is Local SEO Important?
What is Local Search? Local search is happening more and more. Pretty much everyone has a smartphone; and more voice searches are happening every month. When someone is looking for a local business...
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How to Avoid a Google Penalty
Some “Google Penalties” Aren’t Colloquially, the term “Google penalty” , usually means anything on your website that is harming your rankings. According to Google, though, a “penalty” is a manual...
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What is Schema Markup? How important is it for local business SEO?
What is Schema (Structured Data Markup)? Schema is a common short term for structured data, named after Schema.org, the website for structured data markup. It was created by a collaborative team from...
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All About Domains (Infographic)
What is a domain? And how is it different from a website? A domain corresponds to a physical location on the Internet. It’s analogous to a street address. And in that analogy, your website is like the...
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Top SEO Ranking Factors in 2019
What are the most important search engine ranking factors? Google has stated that there are more than 200 SEO ranking factors that control where your website ranks when people search for what you do or...
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Local SEO Citation Myths
Citations are important for Local SEO The Google Local 3-Pack There are several tools available to help build citations across the web for Local SEO. We support the Yext platform, but it’s not the only...
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5 Tips for Avoiding Bad SEO Companies
Sometimes I feel like I’m in an industry that has more than its share of charlatans. Small Business Trends reported on five dead giveaways that you’re dealing with an SEO company that practices...
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Do You Need an SEO?
Maybe. Probably. Google has an excellent post that answers this question and more. Here’s how they start: SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to...
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404 Errors: What Can Happen if Your Page is Broken
Your company website is one of the leading sources of traffic for your business, so keeping its structure healthy is a must. You want to be able to meet your visitors’ need to have accurate information...
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Email Marketing and Social Media: What happens when they’re combined with SEO?
Digital Marketing What is digital marketing? How can some digital channels be combined and have SEO baked in? How can you make this scheme actually work? You already know that social media contributes...
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7 Keys to Showing Up in “Near Me” Searches
If you own a local business, you need to show up in “near me” searches Google’s Consumer Insights has reported a 150% increase in “near me” searches in the past two years. A near me search almost...
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How to Use Keywords to Get Your Blog Found and Read
You do have a blog, don’t you? We always recommend that our clients host a blog on their own website. Google loves fresh content, and a blog is the perfect place to add new content on a continuing...
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Your Small Business Reputation Management
Reputation management for your small business is important. As a small business owner you can’t afford to ignore what people write about you online. Online reviews are reported to factor into 70% of...
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The Most Important 60 Characters of Your Content: The Title Tag/Page Title
What’s a Title Tag? Every page on a website needs a title tag or page title (both terms refer to the same thing). It’s not the visible title or headline on the page. Instead, it’s in the code of the...
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Google’s New Ranking Factor: Page Experience
Google’s next big algorithm change for Page Experience is planned for launch next year. It will measure user enjoyment of web pages using both old and new specific ranking factors, grouped into a page...
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How to Increase Domain Authority for SEO
What is Domain Authority? We typically track the Page Authority for our clients’ home page as well as their overall Domain Authority. Let’s start at the top and explain that Domain Authority is a...
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How to Improve Local Rankings in Google
Local search rankings are critical to local businesses If you’re a local business, how you rank in local search can make or break your business. If you’re not showing up in Google when people search...
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The Importance of Inbound Link Anchor Text for Your SEO
Let’s talk about how important anchor text is on your inbound links from other websites. First off, what is anchor text? Links to websites or other pages are usually formatted differently from the rest...
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Here: 7 Steps to Prepare for Google’s Page Experience Factor
Page experience will affect your rankings soon There’s a new algorithm change at Google scheduled for next May, and it promises to be a big one. Google calls it the Page Experience factor and we...
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