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How to Grow a Competitive Online Review Profile
Importance of your online review profile Online reviews, whether positive or negative, affect your reputation. That in turn impacts your revenue. For example, BrightLocal found that 57% of consumers...
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Helpful Smartphone User Information for Your SEO
Good-to-know smartphone usage information. The infographic below is from last year and from UK Web Host Review, but it’s still definitely relevant in 2021 in the US. As just a single point of SEO...
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Google’s Next Big Algorithm Update Postponed
Page Experience update bumped by a month Google’s Page Experience algorithm update starts going into effect in mid-June. The launch of Google’s coming page experience algorithm update scheduled for...
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Unfortunate Domain Name Decisions
Some People Didn’t Think When Choosing their Domain Names You may be amused by some of the domain names people have chosen. For some of them they discovered it too late and either went out of business...
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How to Choose a Domain Name for Your Small Business
Your domain name is important When you are creating a website for a new business, think carefully about the domain name for your website. It will represent your business in a unique way and it will...
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How to Improve Local Rankings in Google
Local search rankings are critical to local businesses If you’re a local business, how you rank in local search can make or break your business. If you’re not showing up in Google when people search...
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The Importance of Inbound Link Anchor Text for Your SEO
Let’s talk about how important anchor text is on your inbound links from other websites. First off, what is anchor text? Links to websites or other pages are usually formatted differently from the rest...
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Here: 7 Steps to Prepare for Google’s Page Experience Factor
Page experience will affect your rankings soon There’s a new algorithm change at Google scheduled for next May, and it promises to be a big one. Google calls it the Page Experience factor and we...
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Power Up Your Link Profile With Niche Directories
Improve your link profile There’s good value in niche directories. The number and quality of inbound links in your site’s link profile is a critical factor in showing up near the top in Google. The...
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Are Your Business Listings Sabotaging You?
Many small business owners pay little or no attention to their business listings across the web. That can be a big mistake. BrightLocal Conducted an in-depth look at the impact of business listings...
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7 Reasons Citation Management Is Important for Small Businesses
Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons every small business needs to pay attention to this. 7 benefits of good...
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Should You Pay for Citation Management?
Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where you show up in local search when someone searches locally for what you do or...
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What E-commerce Companies Need to Do to Generate Online Sales
Sales conversions are vital to the survival of any business. Thanks to the array of digital marketing tools available, e-commerce businesses can easily advertise their products and services online to...
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Is Poor Readability Driving People Away From Your Website?
How readable is your copy? You’re probably not a professional writer, so you may be excused for not realizing if your website copy isn’t “readable”. After all, it’s in plain English, right? But...
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10 Signs That Your SEO Consultant Is a Quack
Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the High Rankings® Advisor search engine marketing newsletter. Since that newsletter is...
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Monitor Your Search Rankings and Visibility
Search rankings are always in flux While organic rankings achieved ethically often tend to be stable for months and years without further attention, they aren’t permanent. As your business changes,...
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8 Best Digital Marketing Tools for Small Businesses
Past the basics, digital marketing is far from easy. Different channels, practices, and campaign types require their own skillsets and tools to tackle. What’s worse, some tools often come with hefty...
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Website Load Speed — Why Does It Matter?
Visiting a website with slow loading times is frustrating. Sure, a page with flashy graphics, slick animations, and artsy design features might look nice, but if it’s functionally limited then what’s...
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Top 10 Positive Google Ranking Factors
What are SEO ranking factors? Where you show up in Google search results is determined by an algorithm that evaluates many characteristics of your website. Those characteristics, or ranking factors —...
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Small Business SEO: The Basics
SEO isn’t just for “big businesses.” As a small business owner, you don’t have to let big business walk all over you. Take advantage of SEO. Small businesses make up over 99% of the business sector in...
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