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Why Blogging is Important for Your Small Business
Do I really need a blog? I almost always recommend that my SEO clients maintain an active blog on their websites. As a small business owners, they’re used to wearing multiple hats: marketing,...
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The FTC Bans Fake Reviews – What You Need to Know
Understanding the New FTC Rule on Fake Reviews and Endorsements As a small business owner, you might have heard about the new rule from the Federal Trade Commission (FTC) banning fake reviews and...
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Why You Should Respond to Online Reviews
Let’s explore how important online reviews are and why you should be actively monitoring and responding to them. Online reviews are a fact of life Like it or not, if you own a business you’re going to...
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Top 9 Most Effective Off-Page SEO Strategies
When it comes to search engine optimization (SEO), off-page strategies play a crucial role in boosting your website’s visibility and authority. Off-page SEO refers to the activities conducted outside...
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The Benefits of Managed Citations and Local Listings
As a small business owner, managing your local listings or citations can improve your online presence Local listings are online platforms that list your business information. Citation management, or...
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Exploring the Impact Web Design Has on SEO
Understanding the connection between web design and search engine optimization is crucial. Web design determines the experience of your customers. At the same time, it helps search engines to better...
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Do Online Reviews Matter For a Small Business?
I get a lot of questions about online reviews, both from clients and others. Often I’m asked whether online reviews matter at all. Sometimes people wonder if customers are likely to write reviews for...
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Top 10 Ways to Rank Better in Google
How to Improve Google Rankings There’s no magic bullet to improving your visibility or ranking on Google. No single technique switches you from not found to dominating the search results. Google...
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Small Business SEO: The Basics
SEO isn’t just for “big businesses.” As a small business owner, you don’t have to let big business walk all over you. Take advantage of SEO. Small businesses make up over 99% of the business sector in...
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Top 10 Positive Google Ranking Factors
What are SEO ranking factors? Where you show up in Google search results is determined by an algorithm that evaluates many characteristics of your website. Those characteristics, or ranking factors —...
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Website Load Speed — Why Does It Matter?
Visiting a website with slow loading times is frustrating. Sure, a page with flashy graphics, slick animations, and artsy design features might look nice, but if it’s functionally limited then what’s...
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8 Best Digital Marketing Tools for Small Businesses
Past the basics, digital marketing is far from easy. Different channels, practices, and campaign types require their own skillsets and tools to tackle. What’s worse, some tools often come with hefty...
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Monitor Your Search Rankings and Visibility
Search rankings are always in flux While organic rankings achieved ethically often tend to be stable for months and years without further attention, they aren’t permanent. As your business changes,...
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10 Signs That Your SEO Consultant Is a Quack
Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the High Rankings® Advisor search engine marketing newsletter. Since that newsletter is...
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Is Poor Readability Driving People Away From Your Website?
How readable is your copy? You’re probably not a professional writer, so you may be excused for not realizing if your website copy isn’t “readable”. After all, it’s in plain English, right? But...
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What E-commerce Companies Need to Do to Generate Online Sales
Sales conversions are vital to the survival of any business. Thanks to the array of digital marketing tools available, e-commerce businesses can easily advertise their products and services online to...
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Should You Pay for Citation Management?
Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where you show up in local search when someone searches locally for what you do or...
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7 Reasons Citation Management Is Important for Small Businesses
Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons every small business needs to pay attention to this. 7 benefits of good...
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Are Your Business Listings Sabotaging You?
Many small business owners pay little or no attention to their business listings across the web. That can be a big mistake. BrightLocal Conducted an in-depth look at the impact of business listings...
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Power Up Your Link Profile With Niche Directories
Improve your link profile There’s good value in niche directories. The number and quality of inbound links in your site’s link profile is a critical factor in showing up near the top in Google. The...
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